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Saturday, August 18 • 8:30am - 9:45am
611 - So Much Outreach, So Little Time: Maximizing Your Social Media Efforts

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Social media is an important platform for communication and archivists must find ways to integrate this critical outreach tool into our daily routines. Panelists provide ideas and tips on how to maximize your time in as little as five minutes per day. Speakers from diverse institutions cover recruiting coworkers, finding your "voice," tools for collaboration, integrating content creation into workflows, working within institutions, and increasing visibility. A marketing professional discusses analytics and benchmarks.

Amanda Nelson: Including Social Media in Your Everyday Work and Workflows
Dina Herbert: Small Fish, Big Sea: Working within a Larger Institution
Candice V. Kortkamp: Finding Your Institutional Voice and Audience (with Brin Winterbottom)
Molly Marcusse: Increasing Impact and Efficiency in Social Media Use
Victoria Orzechowski: Staff Recruitment and Social Media Content Planning
Kat Overland: What Analytics Are Actually Important
Brin Winterbottom: Finding Your Institutional Voice and Audience (with Candice Kortkamp)

Chair
avatar for Amanda Nelson

Amanda Nelson

Archivist, Niels Bohr Library and Archives, American Institute of Physics
In addition to my work with oral histories and online resources, I coordinate our outreach and social media efforts on Twitter and Facebook. I've created a strategy for what we post and why for management, along with finding ways to include social media in my workflows and helping... Read More →

Speakers
avatar for Dina Herbert

Dina Herbert

Liaison to SNAC, National Archives and Records Administration
Dina Herbert is the National Archives liaison to Social Networks and Archival Contexts (SNAC) where she is responsible for working with partner organizations, editing SNAC, training, social media, and more. Prior to that at the Archives she was the Coordinator for the Innovation... Read More →
avatar for Candice Vo Kortkamp

Candice Vo Kortkamp

Research, Archives & Data Strategy, NPR, NPR
Candice works with NPR's Research, Archives, Data Strategy (RAD) team to provide news reference and training at the content creation level, and archival metadata support at the preservation level. She leads the RAD team in social media initiatives to increase visibility for their... Read More →
avatar for Molly Marcusse

Molly Marcusse

Reference Archivist, American Heritage Center, University of Wyoming
Molly Marcusse is a reference archivist and leads the marketing team at the American Heritage Center and manages the Twitter page. She helps set policy and procedures for marketing efforts and works with the marketing team to manage the blog, Facebook, Twitter, and print and radio... Read More →
avatar for Victoria Orzechowski

Victoria Orzechowski

Librarian, Othmer Library of Chemical History, Science History Institute
Victoria Orzechowski's job responsibilities span public and technical services, including administration of the Othmer Library's Tumblr and Pinterest accounts. She is a huge Harry Potter fan and loves animals.
KO

Kat Overland

Digital Marketing Analyst, American Institute of Physics
Kat Overland has been managing social media accounts for non-profits and other organizations since the days of MySpace, and currently serves as the resident analytics expert at the American Institute of Physics.
avatar for Brin Winterbottom

Brin Winterbottom

Research, Archives & Data Strategy, National Public Radio
Brin Winterbottom facilitates collaboration within NPR's RAD team to manage their social media presence on Twitter, Instagram, Tumblr, and Facebook. She focuses on creating and sharing content that brings visibility to the team's work and highlights from NPR's archives.



Attendees (190)